Built by merchants, for merchants
We got tired of running a drinks business across five disconnected tools. So we built the one we always wanted.
Why B2 exists
The independent beverage merchant sector has been underserved by technology for decades. Merchants cobble together separate tools for their website, their trade portal, their warehouse, their courier bookings, and their accounting — spending more time managing software than managing their business.
B2 was created to change that. We built a unified commerce platform specifically for wine, whisky, and premium drinks merchants — one that understands the nuances of bonded stock, duty deferment, trade pricing, and consumer compliance in a single, coherent system. Our goal is simple: give every merchant, from a five-person independent to a 200-staff regional distributor, the operational infrastructure that was previously only accessible to the largest players in the industry.
Our values
Quality
We build software the same way great merchants build their selections: with care, precision, and an obsessive attention to detail. No shortcuts. No half-measures.
Transparency
Simple pricing. No hidden modules. No lock-in. We tell you exactly what you're getting before you sign anything, and we stick to it.
Craft
We care deeply about the industries we serve. B2 is built by people who love wine and whisky, which means we understand the edge cases that a generic platform never would.
Meet the team
A small, senior team with deep roots in both the drinks trade and enterprise software.