One platform.
Direct + trade.
From cellar to customer.
B2 unifies your B2B wholesale and B2C direct channels into a single operating stack. Manage catalogue, bonded stock, duty, pricing tiers, commissions, and fulfilment — without stitching together five separate tools.
Everything a beverage merchant needs
From bonded warehouse to your customer's door — B2 handles the complexity so your team can focus on selling.
Unified Catalogue
One product record shared across B2B and B2C channels. Manage vintages, lot numbers, and variants without duplication.
Bonded Stock + Duty
Track bonded, in-bond, and duty-paid inventory separately. Generate C285 uplift requests and manage duty suspension automatically.
Commission Engine
Set tiered commission structures for agents and trade partners. Real-time accrual, statement generation, and payment reconciliation built in.
One stack, both channels, one data layer
White-label storefronts from a single install
Stock + HMRC duty handled in flow, not by hand
Beverage merchants — launch in days, not months
Built for B2B AND B2C — not bolted together
Most platforms choose one audience. B2 was designed from day one to serve both trade buyers and direct consumers from a single back-end.
Trade (B2B)
- Company + contact CRM with trade account setup
- Custom price lists per account or account group
- Quote-to-order workflow with approval gates
- Net-30/60/90 payment terms and statement runs
- Agent commission tracking and payout statements
- KYB / AML onboarding flow (Sumsub integrated)
- Bonded stock allocation and duty deferment
- EDI and API integrations with trade buyers
Direct (B2C)
- Branded storefront with age-gate compliance
- Consumer cart, checkout, and order management
- Stripe, BACS, and card payment processing
- Loyalty programme with points and tier rewards
- Subscription and mixed-case options
- Automated post-purchase email flows
- Returns, exchanges, and refund handling
- Real-time stock visibility across all channels